Hipcricket Named “Mobile Service Provider of the Year” by Mobile Marketer

Mobile Marketer also honored Macy’s, a Hipcricket client, as the 2011 “Mobile Marketer of the Year.” The publication lauded Hipcricket for its ability to deliver measurable value for its many clients—in particular its “notable efforts” with Macy’s Backstage Pass and Le Club Perrier—through cross-channel campaigns across all mobile media, stating, “Hipcricket’s continued push to integrate mobile in all channels for clients is worthy of emulation.” Hipcricket’s acquisition by Augme Technologies, as well as the company’s “effective branding, marketing and public relations,” were also recognized. “Being named the ‘Mobile Service Provider of the Year’ by Mobile Marketer is a tremendous honor for Hipcricket, one that recognizes our entire organization—including the technology, client engagement, creative and operations teams,” said Eric Harber, Chief Operating Officer of Hipcricket. “Our team continues to lead mobile marketing in new, scalable an

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