How the FONU2 App Changes Social Media Social commerce apps are potentially profitable revenue sources, but they face a marketplace with constantly changing consumer preferences. The marketplace itself is challenging, because there are so many competing applications. FONU2's social commerce app becomes a standard for Facebook users, since it will be the standard tool for Facebook phones. It could also become the social commerce tool for millions of users. Benefits for Facebook It is difficult to imagine Facebook not receiving a cut of all sales through the FONU2 social commerce app. This would be a brand new revenue source. Facebook can also use the FONU2 social commerce app to promote its main income source: advertising. Facebook could sell more mobile ads or charge higher rates if it can show that the FONU2 app is leading to far more sales, since customers can buy what they see through the new app immediately. Benefits for FONU2 FONU2's biggest benefit is the ......
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