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Particularly attractive to potential Big Apple Bagels franchisees is the coffee shop identity within the bakery-café concept. Built into each location is an area devoted to Brewster’s® coffee, the exclusive specialty coffee brand of BAB, Inc. Brewster’s has developed a dedicated following to its line-up of unique limited offering flavored coffees, including such creations as “Michigan Cherry” and “Mountain Blueberry.” Each year the management team at BAB works in conjunction with BAB’s roaster to create and fine-tune new coffee flavor offerings. Sales performance of these special flavors has been on a steady increase.
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